The book's checklist
- Lower cost of livingEveryday prices run 15.6% above the U.S. average in the San Francisco-Oakland-Fremont metro area.
- More house for the moneyA typical home costs 9.8 years of the typical household's income here. Across the U.S. it's 4.1.
- A safer neighborhoodThe FBI has no 2025 figures for Half Moon Bay itself. Many small towns are patrolled by the county sheriff, so call the sheriff's office and ask what calls they get most.
- Schools in town4 public schools: 2 elementary, 1 middle and 1 high school.
- A hospital close bySan Mateo Medical Center in San Mateo, about 9 miles away, has the nearest emergency room.
- Within reach of a big citySan Jose is about 36 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.
A check means Half Moon Bay meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.
For a lifetime
Homes and money
- Typical home value, as owners valued them in 2020-2024
- $1,549,500U.S.: $332,700
- Home prices since then
- Up 6.7%San Mateo County, 2022 to 2025
- Typical rent, with utilities
- $2,433 a monthU.S.: $1,413
- Typical household income
- $157,884U.S.: $80,734
- Homes owned by the people living in them
- 71%U.S.: 65%
- Typical property tax bill
- $10,000 or more a yearCalifornia: $5,124
- Homes built before 1940
- 5%U.S.: 12%
- Homes built since 2010
- 9%U.S.: 11%
- Vacation and seasonal homes
- 3%U.S.: 3%
- Everyday prices
- 115.6U.S. average = 100 (the San Francisco-Oakland-Fremont metro area)
Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 6.7% since 2022. Everyday prices are the government's average for the San Francisco-Oakland-Fremont metro area, not Half Moon Bay alone. Check current listings before you budget.
Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.
The people
- Population, 2025 estimate
- 11,2872020: 11,763
- Median age
- 47.4 yearsU.S.: 38.9
- Age 65 and older
- 23%U.S.: 17%
- Under 18
- 23%U.S.: 22%
- Adults with a bachelor's degree or more
- 52%U.S.: 36%
- Moved here from another county or state in the past year
- 4%U.S.: 6%
- College students
- 7%share of all residents
Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Work
- Biggest lines of work
- Professional and business services (26%); schools, health care and social services (18%); arts, recreation, lodging and restaurants (8%)
- Unemployment rate
- 2%U.S.: 5%
- Average commute
- 29 minutesU.S.: 26 minutes
- Work from home
- 26%U.S.: 15%
- Below the poverty line
- 6%U.S.: 12%
Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Health care
Nearest emergency room: San Mateo Medical Center, San Mateo, CA, about 9 miles away. It's a general hospital. Medicare hasn't given it a star rating.
Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.
Sources: Centers for Medicare & Medicaid Services, Hospital General Information.
Schools
4 public schools in Half Moon Bay, run by Cabrillo Unified.
See each school on the federal school search, then check test scores and graduation rates on California's school report card.
Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.
Internet
- Homes with cable, fiber or DSL internet
- 86%U.S.: 76%
- Homes with any internet subscription
- 96%U.S.: 91%
Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.
Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Weather
- January average low
- 43°F
- July average high
- 65°F
- Days 90°F or hotter
- 0 a year
- Nights at or below freezing
- 5 a year
- Rain and melted snow
- 26 inches a year
- Snow
- 0 inches a year
- Elevation
- 39 feet
Weather station: Half Moon Bay (less than a mile away). Averages for 1991 to 2020.
Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.
Getting around
Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: San Mateo Medical Center, San Mateo, San Jose.
San Mateo County is in a metro area of 1 million people or more (USDA rural-urban code 1, on a scale where 1 is the biggest metro areas and 9 the most rural counties).
For a day
5 places on the National Register of Historic Places, including the Robert Mills Dairy Barn.
National Park Service sites within about an hour:
- Golden Gate National Recreation Area3 miles
- Fort Point National Historic Site23 miles
- San Francisco Maritime National Historical Park23 miles
- Rosie the Riveter/World War II Home Front National Historical Park30 miles
- Muir Woods National Monument30 miles
Read about Half Moon Bay's history on Wikipedia.
Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.
Nearby
Straight-line miles.
Small towns
- El Granada, CA5,200 people, 4 miles
- Moss Beach, CA2,700 people, 4 miles
- Montara, CA2,900 people, 6 miles
- Hillsborough, CA11,200 people, 8 miles
- Emerald Lake Hills, CA4,200 people, 10 miles
- Woodside, CA5,200 people, 10 miles
Smaller places
- Highlands, CA (unincorporated)2,450 people, 6 miles
- Baywood Park, CA (unincorporated)1,580 people, 7 miles
- Ladera, CA (unincorporated)1,297 people, 14 miles
- La Honda, CA (unincorporated)1,269 people, 14 miles
Sources
- U.S. Census Bureau, Population Estimates (Vintage 2025)
- U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
- Federal Housing Finance Agency, House Price Index for counties (all transactions)
- U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
- FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
- Centers for Medicare & Medicaid Services, Hospital General Information
- National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
- National Center for Education Statistics, IPEDS institution directory, 2024
- NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
- U.S. Geological Survey, 3D Elevation Program
- National Park Service, National Register of Historic Places listings
- National Park Service, park unit boundaries
- USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
- U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas
Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.