Towns / Wisconsin

Wales, Wisconsin

Wales is a small town of about 2,900 people in Waukesha County, Wisconsin. Its population has held about steady since 2020. A typical home costs about 3.7 years of the typical household's income, compared with 4.1 across the U.S. The nearest metro area of about a million people or more, Milwaukee, is about 21 miles away as the crow flies.

Population
2,885
up 0.8% since 2020
Typical home, 2020-24
$399,400
Waukesha County prices up 23% since 2022
Household income
$109,024
U.S.: $80,734
Prices, Milwaukee area
96.9
U.S. average = 100
Emergency room
6 miles
Summit, WI
To Milwaukee
21 mi
straight line

The book's checklist

  • Lower cost of livingEveryday prices run 3.1% below the U.S. average in the Milwaukee-Waukesha metro area.
  • More house for the moneyA typical home costs 3.7 years of the typical household's income here. Across the U.S. it's 4.1.
  • A safer neighborhoodThe FBI has no 2025 figures for Wales itself. Many small towns are patrolled by the county sheriff, so call the sheriff's office and ask what calls they get most.
  • Schools in town6 public schools: 2 elementary and 4 high schools.
  • A hospital close byAurora Medical Center - Summit in Summit, about 6 miles away, has the nearest emergency room.
  • Within reach of a big cityMilwaukee is about 21 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means Wales meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024
$399,400U.S.: $332,700
Home prices since then
Up 23%Waukesha County, 2022 to 2025
Typical rent, with utilities
$1,322 a monthU.S.: $1,413
Typical household income
$109,024U.S.: $80,734
Homes owned by the people living in them
85%U.S.: 65%
Typical property tax bill
$4,540 a yearWisconsin: $3,792
Homes built before 1940
12%U.S.: 12%
Homes built since 2010
10%U.S.: 11%
Vacation and seasonal homes
0%U.S.: 3%
Everyday prices
96.9U.S. average = 100 (the Milwaukee-Waukesha metro area)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 23% since 2022. Everyday prices are the government's average for the Milwaukee-Waukesha metro area, not Wales alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate
2,8852020: 2,862
Median age
42.1 yearsU.S.: 38.9
Age 65 and older
19%U.S.: 17%
Under 18
21%U.S.: 22%
Adults with a bachelor's degree or more
51%U.S.: 36%
Moved here from another county or state in the past year
3%U.S.: 6%

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work
Manufacturing (19%); schools, health care and social services (18%); finance, insurance and real estate (14%)
Unemployment rate
4%U.S.: 5%
Average commute
23 minutesU.S.: 26 minutes
Work from home
19%U.S.: 15%
Below the poverty line
4%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: Aurora Medical Center - Summit, Summit, WI, about 6 miles away. It's a general hospital. Medicare gives it 5 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

6 public schools in Wales, run by Kettle Moraine School District.

See each school on the federal school search, then check test scores and graduation rates on Wisconsin's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet
89%U.S.: 76%
Homes with any internet subscription
98%U.S.: 91%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low
12°F
July average high
81°F
Days 90°F or hotter
11 a year
Nights at or below freezing
143 a year
Rain and melted snow
36 inches a year
Snow
37 inches a year
Elevation
1,046 feet

Weather station: Waukesha Wwtp (6 miles away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Aurora Medical Center - Summit, Waukesha, Milwaukee.

Waukesha County is in a metro area of 1 million people or more (USDA rural-urban code 1, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

1 place on the National Register of Historic Places, including the Statesan Historic District.

Read about Wales's history on Wikipedia.

Know Wales?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Smaller places

  • Oconomowoc Lake, WI570 people, 8 miles
  • Chenequa, WI521 people, 8 miles
  • North Lake, WI (unincorporated)348 people, 10 miles
  • Sullivan, WI663 people, 11 miles
  • Lac La Belle, WI274 people, 12 miles
  • Potter Lake, WI (unincorporated)807 people, 13 miles
  • Rome, WI (unincorporated)620 people, 14 miles

Sources

  1. U.S. Census Bureau, Population Estimates (Vintage 2025)
  2. U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
  3. Federal Housing Finance Agency, House Price Index for counties (all transactions)
  4. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
  6. Centers for Medicare & Medicaid Services, Hospital General Information
  7. National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
  8. National Center for Education Statistics, IPEDS institution directory, 2024
  9. NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
  10. U.S. Geological Survey, 3D Elevation Program
  11. National Park Service, National Register of Historic Places listings
  12. National Park Service, park unit boundaries
  13. USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
  14. U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.