Towns / Wisconsin

Oconto Falls, Wisconsin

Oconto Falls is a small town of about 3,000 people in Oconto County, Wisconsin. Its population has held about steady since 2020. A typical home costs about 3.2 years of the typical household's income, compared with 4.1 across the U.S. The nearest metro area of about a million people or more, Milwaukee, is about 125 miles away as the crow flies.

Population
3,012
up 1.5% since 2020
Typical home, 2020-24
$162,800
Oconto County prices up 35% since 2022
Household income
$51,228
U.S.: $80,734
Prices, Green Bay area
93.1
U.S. average = 100
Emergency room
In town
HSHS St. Clare Memorial Hospital
To Milwaukee
125 mi
straight line

The book's checklist

  • Lower cost of livingEveryday prices run 6.9% below the U.S. average in the Green Bay metro area.
  • More house for the moneyA typical home costs 3.2 years of the typical household's income here. Across the U.S. it's 4.1.
  • A safer neighborhood2 violent crimes were reported in 2025, about 0.7 per 1,000 people (U.S.: 3.3). Property crime: 5.9 per 1,000 (U.S.: 15.3).
  • Schools in town3 public schools: 1 elementary, 1 middle and 1 high school.
  • A hospital close byHSHS St. Clare Memorial Hospital is in town and has an emergency room.
  • Within reach of a big cityMilwaukee is about 125 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means Oconto Falls meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024
$162,800U.S.: $332,700
Home prices since then
Up 35%Oconto County, 2022 to 2025
Typical rent, with utilities
$687 a monthU.S.: $1,413
Typical household income
$51,228U.S.: $80,734
Homes owned by the people living in them
61%U.S.: 65%
Typical property tax bill
$2,721 a yearWisconsin: $3,792
Homes built before 1940
22%U.S.: 12%
Homes built since 2010
5%U.S.: 11%
Vacation and seasonal homes
0%U.S.: 3%
Everyday prices
93.1U.S. average = 100 (the Green Bay metro area)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 35% since 2022. Everyday prices are the government's average for the Green Bay metro area, not Oconto Falls alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate
3,0122020: 2,967
Median age
43.2 yearsU.S.: 38.9
Age 65 and older
20%U.S.: 17%
Under 18
24%U.S.: 22%
Adults with a bachelor's degree or more
26%U.S.: 36%
Moved here from another county or state in the past year
9%U.S.: 6%

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work
Manufacturing (28%); schools, health care and social services (25%); finance, insurance and real estate (12%)
Unemployment rate
3%U.S.: 5%
Average commute
29 minutesU.S.: 26 minutes
Work from home
11%U.S.: 15%
Below the poverty line
10%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: HSHS St. Clare Memorial Hospital, Oconto Falls, WI, in town. It's a critical access hospital (a small rural hospital with 25 or fewer beds). Medicare hasn't given it a star rating.

Nearest general hospital: St. Marys Hospital Medical Ctr, Green Bay, WI, about 23 miles away. Medicare gives it 3 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

3 public schools in Oconto Falls, run by Oconto Falls Public School District.

See each school on the federal school search, then check test scores and graduation rates on Wisconsin's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet
66%U.S.: 76%
Homes with any internet subscription
87%U.S.: 91%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low
9°F
July average high
80°F
Days 90°F or hotter
4 a year
Nights at or below freezing
169 a year
Rain and melted snow
33.8 inches a year
Snow
52 inches a year
Elevation
637 feet

Weather station: Oconto 4 W (9 miles away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Green Bay, Milwaukee.

Oconto County is in a metro area of 250,000 to 1 million people (USDA rural-urban code 2, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

National Park Service sites within about an hour:

  • Ice Age National Scenic Trail46 miles

Read about Oconto Falls's history on Wikipedia.

Know Oconto Falls?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Smaller places

  • Abrams, WI (unincorporated)278 people, 7 miles
  • Lena, WI631 people, 7 miles
  • Krakow, WI (unincorporated)301 people, 10 miles
  • Sobieski, WI (unincorporated)382 people, 10 miles
  • Pulcifer, WI (unincorporated)145 people, 11 miles
  • Suring, WI508 people, 15 miles
  • Coleman, WI738 people, 15 miles

Sources

  1. U.S. Census Bureau, Population Estimates (Vintage 2025)
  2. U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
  3. Federal Housing Finance Agency, House Price Index for counties (all transactions)
  4. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
  6. Centers for Medicare & Medicaid Services, Hospital General Information
  7. National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
  8. National Center for Education Statistics, IPEDS institution directory, 2024
  9. NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
  10. U.S. Geological Survey, 3D Elevation Program
  11. National Park Service, National Register of Historic Places listings
  12. National Park Service, park unit boundaries
  13. USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
  14. U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.