Towns / Virginia

New Market, Virginia

New Market is a small town of about 2,200 people in Shenandoah County, Virginia. It has grown about 3% since 2020. A typical home costs about 5.3 years of the typical household's income, compared with 4.1 across the U.S. The nearest metro area of about a million people or more, Washington, is about 91 miles away as the crow flies.

Population
2,222
up 3.5% since 2020
Typical home, 2020-24
$272,900
Shenandoah County prices up 23% since 2022
Household income
$51,410
U.S.: $80,734
Prices, rural Virginia
88.4
U.S. average = 100
Emergency room
11 miles
Luray, VA
To Washington
91 mi
straight line

The book's checklist

  • Lower cost of livingEveryday prices run 11.6% below the U.S. average in the parts of Virginia outside metro areas.
  • More house for the moneyA typical home costs 5.3 years of the typical household's income here. Across the U.S. it's 4.1.
  • A safer neighborhood2 violent crimes were reported in 2025, about 0.9 per 1,000 people (U.S.: 3.3). Property crime: 10.8 per 1,000 (U.S.: 15.3).
  • Schools in townNo public schools inside the town. The nearest high school is Mountain View High, about 4 miles away.
  • A hospital close byPage Memorial Hospital, INC in Luray, about 11 miles away, has the nearest emergency room.
  • Within reach of a big cityWashington is about 91 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means New Market meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024
$272,900U.S.: $332,700
Home prices since then
Up 23%Shenandoah County, 2022 to 2025
Typical rent, with utilities
$919 a monthU.S.: $1,413
Typical household income
$51,410U.S.: $80,734
Homes owned by the people living in them
43%U.S.: 65%
Typical property tax bill
$1,649 a yearVirginia: $2,790
Homes built before 1940
19%U.S.: 12%
Homes built since 2010
2%U.S.: 11%
Vacation and seasonal homes
3%U.S.: 3%
Everyday prices
88.4U.S. average = 100 (the parts of Virginia outside metro areas)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 23% since 2022. Everyday prices are the government's average for the parts of Virginia outside metro areas, not New Market alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate
2,2222020: 2,148
Median age
49.8 yearsU.S.: 38.9
Age 65 and older
36%U.S.: 17%
Under 18
16%U.S.: 22%
Adults with a bachelor's degree or more
20%U.S.: 36%
Moved here from another county or state in the past year
15%U.S.: 6%

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work
Manufacturing (16%); schools, health care and social services (16%)
Average commute
24 minutesU.S.: 26 minutes
Work from home
7%U.S.: 15%
Below the poverty line
11%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: Page Memorial Hospital, INC, Luray, VA, about 11 miles away. It's a critical access hospital (a small rural hospital with 25 or fewer beds). Medicare gives it 5 of 5 stars.

Nearest general hospital: Sentara Rmh Medical Center, Harrisonburg, VA, about 19 miles away. Medicare gives it 5 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

There are no public schools inside New Market itself. The nearest public high school is Mountain View High, about 4 miles away.

See each school on the federal school search, then check test scores and graduation rates on Virginia's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet
67%U.S.: 76%
Homes with any internet subscription
90%U.S.: 91%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low
21°F
July average high
85°F
Days 90°F or hotter
18 a year
Nights at or below freezing
132 a year
Rain and melted snow
37.2 inches a year
Snow
21 inches a year
Elevation
1,056 feet

Weather station: Edinburg (12 miles away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Page Memorial Hospital, Harrisonburg, Washington.

Shenandoah County is outside any metro area, with 5,000 to 20,000 people in its towns, next to a metro area (USDA rural-urban code 6, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

3 places on the National Register of Historic Places, including New Market Battlefield Park, the New Market Historic District and Shenvalee Golf Resort.

National Park Service sites within about an hour:

  • Shenandoah National Park9 miles
  • Appalachian National Scenic Trail15 miles
  • Cedar Creek and Belle Grove National Historical Park29 miles
  • Blue Ridge Parkway43 miles
  • Fredericksburg and Spotsylvania County Battlefields Memorial National Military Park53 miles

Read about New Market's history on Wikipedia.

Know New Market?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Smaller places

  • Quicksburg, VA (unincorporated)106 people, 3 miles
  • Mount Clifton, VA (unincorporated)170 people, 8 miles
  • Bowmans Crossing, VA (unincorporated)420 people, 11 miles
  • Basye, VA (unincorporated)1,481 people, 13 miles
  • Linville, VA (unincorporated)484 people, 13 miles
  • Conicville, VA (unincorporated)446 people, 13 miles
  • Singers Glen, VA (unincorporated)155 people, 15 miles

Sources

  1. U.S. Census Bureau, Population Estimates (Vintage 2025)
  2. U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
  3. Federal Housing Finance Agency, House Price Index for counties (all transactions)
  4. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
  6. Centers for Medicare & Medicaid Services, Hospital General Information
  7. National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
  8. National Center for Education Statistics, IPEDS institution directory, 2024
  9. NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
  10. U.S. Geological Survey, 3D Elevation Program
  11. National Park Service, National Register of Historic Places listings
  12. National Park Service, park unit boundaries
  13. USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
  14. U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.