The book's checklist
- Lower cost of livingEveryday prices run 6.2% below the U.S. average in the Sherman-Denison metro area.
- More house for the moneyA typical home costs 1.9 years of the typical household's income here. Across the U.S. it's 4.1.
- A safer neighborhood1 violent crime was reported in 2025, about 0.9 per 1,000 people (U.S.: 3.3). Property crime: 0.9 per 1,000 (U.S.: 15.3).
- Schools in town1 public school. No public high school in town: the nearest is Sherman H S, about 4 miles away.
- A hospital close byWilson N Jones Regional Medical Center in Sherman, about 5 miles away, has the nearest emergency room.
- Within reach of a big cityDallas is about 57 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.
A check means Southmayd meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.
What kind of town
Boom town. The population is up 12% since 2020. Growing fast, with rising home values. Watch for chain stores and big apartment complexes: the small-town feel may not last.
The book sorts small towns into six types. These labels come only from the numbers; take the quiz to see which type fits your family.
For a lifetime
Homes and money
- Typical home value, as owners valued them in 2020-2024
- $164,000U.S.: $332,700
- Home prices since then
- Up 11%Grayson County, 2022 to 2025
- Typical rent, with utilities
- $1,715 a monthU.S.: $1,413
- Typical household income
- $86,250U.S.: $80,734
- Typical property tax bill
- $2,152 a yearTexas: $4,232
- Homes built before 1940
- 2%U.S.: 12%
- Vacation and seasonal homes
- 0%U.S.: 3%
- Everyday prices
- 93.8U.S. average = 100 (the Sherman-Denison metro area)
Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 11% since 2022. Everyday prices are the government's average for the Sherman-Denison metro area, not Southmayd alone. Check current listings before you budget.
Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.
The people
- Population, 2025 estimate
- 1,1102020: 993
- Median age
- 31.9 yearsU.S.: 38.9
- Age 65 and older
- 9%U.S.: 17%
- Under 18
- 28%U.S.: 22%
- Adults with a bachelor's degree or more
- 6%U.S.: 36%
- Moved here from another county or state in the past year
- 3%U.S.: 6%
Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Work
- Biggest lines of work
- Schools, health care and social services (15%); manufacturing (14%)
- Unemployment rate
- 0%U.S.: 5%
- Work from home
- 2%U.S.: 15%
- Below the poverty line
- 17%U.S.: 12%
Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Health care
Nearest emergency room: Wilson N Jones Regional Medical Center, Sherman, TX, about 5 miles away. It's a general hospital. Medicare gives it 2 of 5 stars.
Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.
Sources: Centers for Medicare & Medicaid Services, Hospital General Information.
Schools
1 public school in Southmayd, run by S and S Cisd. The nearest public high school is Sherman H S, about 4 miles away.
See each school on the federal school search, then check test scores and graduation rates on Texas's school report card.
Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.
Weather
- January average low
- 34°F
- July average high
- 92°F
- Days 90°F or hotter
- 73 a year
- Nights at or below freezing
- 43 a year
- Rain and melted snow
- 42.8 inches a year
- Snow
- 3 inches a year
- Elevation
- 805 feet
Weather stations: Sherman (7 miles away) and Gainesville 5 ENE (20 miles away, rain and snow). Averages for 1991 to 2020.
Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.
Getting around
Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Wilson N Jones Regional Medical Center, Sherman, Dallas.
Grayson County is in a metro area of fewer than 250,000 people (USDA rural-urban code 3, on a scale where 1 is the biggest metro areas and 9 the most rural counties).
For a day
National Park Service sites within about an hour:
- Chickasaw National Recreation Area56 miles
Read about Southmayd's history on Wikipedia.
Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.
Nearby
Straight-line miles.
Small towns
- Sherman, TX52,000 people, 5 miles
- Howe, TX3,700 people, 10 miles
- Pottsboro, TX2,800 people, 10 miles
- Whitesboro, TX4,200 people, 12 miles
- Collinsville, TX2,100 people, 12 miles
- Denison, TX27,000 people, 12 miles
Smaller places
- Knollwood, TX809 people, 7 miles
- Sadler, TX365 people, 9 miles
- Tom Bean, TX975 people, 15 miles
Sources
- U.S. Census Bureau, Population Estimates (Vintage 2025)
- U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
- Federal Housing Finance Agency, House Price Index for counties (all transactions)
- U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
- FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
- Centers for Medicare & Medicaid Services, Hospital General Information
- National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
- National Center for Education Statistics, IPEDS institution directory, 2024
- NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
- U.S. Geological Survey, 3D Elevation Program
- National Park Service, National Register of Historic Places listings
- National Park Service, park unit boundaries
- USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
- U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas
Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.