Towns / Texas

Marshall, Texas

Marshall is a small town of about 24,000 people in Harrison County, Texas. It's the county seat. It has grown about 5% since 2020. A typical home costs about 2.6 years of the typical household's income, compared with 4.1 across the U.S. The nearest metro area of about a million people or more, Dallas, is about 141 miles away as the crow flies.

County seat

Population
24,467
up 4.9% since 2020
Typical home, 2020-24
$141,400
Harrison County prices up 20% since 2022
Household income
$55,089
U.S.: $80,734
Prices, Longview area
89.5
U.S. average = 100
Emergency room
22 miles
Longview, TX
To Dallas
141 mi
straight line

The book's checklist

  • Lower cost of livingEveryday prices run 10.5% below the U.S. average in the Longview metro area.
  • More house for the moneyA typical home costs 2.6 years of the typical household's income here. Across the U.S. it's 4.1.
  • A safer neighborhood132 violent crimes were reported in 2025, about 5.4 per 1,000 people (U.S.: 3.3). Property crime: 16.4 per 1,000 (U.S.: 15.3).
  • Schools in town8 public schools: 4 elementary, 1 middle, 2 high schools and 1 other.
  • A hospital close byLongview Regional Medical Center in Longview, about 22 miles away, has the nearest emergency room.
  • Within reach of a big cityDallas is about 141 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means Marshall meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024
$141,400U.S.: $332,700
Home prices since then
Up 20%Harrison County, 2022 to 2025
Typical rent, with utilities
$949 a monthU.S.: $1,413
Typical household income
$55,089U.S.: $80,734
Homes owned by the people living in them
60%U.S.: 65%
Typical property tax bill
$1,472 a yearTexas: $4,232
Homes built before 1940
10%U.S.: 12%
Homes built since 2010
6%U.S.: 11%
Vacation and seasonal homes
0%U.S.: 3%
Everyday prices
89.5U.S. average = 100 (the Longview metro area)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 20% since 2022. Everyday prices are the government's average for the Longview metro area, not Marshall alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate
24,4672020: 23,330
Median age
32.5 yearsU.S.: 38.9
Age 65 and older
15%U.S.: 17%
Under 18
24%U.S.: 22%
Adults with a bachelor's degree or more
20%U.S.: 36%
Moved here from another county or state in the past year
5%U.S.: 6%
College students
10%share of all residents

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work
Schools, health care and social services (25%); retail (12%); arts, recreation, lodging and restaurants (11%)
Unemployment rate
8%U.S.: 5%
Average commute
17 minutesU.S.: 26 minutes
Work from home
5%U.S.: 15%
Below the poverty line
22%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: Longview Regional Medical Center, Longview, TX, about 22 miles away. It's a general hospital. Medicare gives it 3 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

8 public schools in Marshall, run by Marshall Isd and Panola Charter School.

Colleges in or next to town: East Texas Baptist University (1,000 to 4,999 students); Wiley University (under 1,000 students).

See each school on the federal school search, then check test scores and graduation rates on Texas's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet
59%U.S.: 76%
Homes with any internet subscription
86%U.S.: 91%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low
33°F
July average high
94°F
Days 90°F or hotter
83 a year
Nights at or below freezing
39 a year
Rain and melted snow
51.3 inches a year
Snow
1 inches a year
Elevation
332 feet

Weather station: Marshall (4 miles away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Longview Regional Medical Center, Longview, Dallas.

Harrison County is in a metro area of 250,000 to 1 million people (USDA rural-urban code 2, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

15 places on the National Register of Historic Places, including the Ginocchio Historic District.

Campus life. Check East Texas Baptist University's events calendar for games, concerts and plays open to the public.

Read about Marshall's history on Wikipedia.

Know Marshall?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Smaller places

  • Scottsville, TX341 people, 7 miles

Sources

  1. U.S. Census Bureau, Population Estimates (Vintage 2025)
  2. U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
  3. Federal Housing Finance Agency, House Price Index for counties (all transactions)
  4. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
  6. Centers for Medicare & Medicaid Services, Hospital General Information
  7. National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
  8. National Center for Education Statistics, IPEDS institution directory, 2024
  9. NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
  10. U.S. Geological Survey, 3D Elevation Program
  11. National Park Service, National Register of Historic Places listings
  12. National Park Service, park unit boundaries
  13. USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
  14. U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.