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New London, Ohio

New London is a small town of about 2,400 people in Huron County, Ohio. It has lost about 2% of its people since 2020. A typical home costs about 2.3 years of the typical household's income, compared with 4.1 across the U.S. The nearest metro area of about a million people or more, Cleveland, is about 47 miles away as the crow flies.

Population
2,368
down 2% since 2020
Typical home, 2020-24
$114,200
Huron County prices up 24% since 2022
Household income
$50,114
U.S.: $80,734
Prices, rural Ohio
88.3
U.S. average = 100
Emergency room
14 miles
Norwalk, OH
To Cleveland
47 mi
straight line

The book's checklist

  • Lower cost of livingEveryday prices run 11.7% below the U.S. average in the parts of Ohio outside metro areas.
  • More house for the moneyA typical home costs 2.3 years of the typical household's income here. Across the U.S. it's 4.1.
  • A safer neighborhoodThe FBI has no 2025 figures for New London itself. Many small towns are patrolled by the county sheriff, so call the sheriff's office and ask what calls they get most.
  • Schools in town3 public schools: 1 elementary, 1 middle and 1 high school.
  • A hospital close byFisher-Titus Hospital in Norwalk, about 14 miles away, has the nearest emergency room.
  • Within reach of a big cityCleveland is about 47 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means New London meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024
$114,200U.S.: $332,700
Home prices since then
Up 24%Huron County, 2022 to 2025
Typical rent, with utilities
$805 a monthU.S.: $1,413
Typical household income
$50,114U.S.: $80,734
Homes owned by the people living in them
68%U.S.: 65%
Typical property tax bill
$1,208 a yearOhio: $2,822
Homes built before 1940
49%U.S.: 12%
Homes built since 2010
1%U.S.: 11%
Vacation and seasonal homes
0%U.S.: 3%
Everyday prices
88.3U.S. average = 100 (the parts of Ohio outside metro areas)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 24% since 2022. Everyday prices are the government's average for the parts of Ohio outside metro areas, not New London alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate
2,3682020: 2,417
Median age
37.2 yearsU.S.: 38.9
Age 65 and older
16%U.S.: 17%
Under 18
28%U.S.: 22%
Adults with a bachelor's degree or more
10%U.S.: 36%
Moved here from another county or state in the past year
11%U.S.: 6%

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work
Manufacturing (23%); transportation, warehousing and utilities (13%); construction (12%)
Average commute
27 minutesU.S.: 26 minutes
Work from home
2%U.S.: 15%
Below the poverty line
15%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: Fisher-Titus Hospital, Norwalk, OH, about 14 miles away. It's a general hospital. Medicare gives it 4 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

3 public schools in New London, run by New London Local.

See each school on the federal school search, then check test scores and graduation rates on Ohio's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet
64%U.S.: 76%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low
18°F
July average high
83°F
Days 90°F or hotter
11 a year
Nights at or below freezing
128 a year
Rain and melted snow
40 inches a year
Snow
47 inches a year
Elevation
994 feet

Weather station: Oberlin (17 miles away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Fisher-Titus Hospital, Elyria, Cleveland.

Huron County is outside any metro area, with 20,000 or more people in its towns, next to a metro area (USDA rural-urban code 4, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

2 places on the National Register of Historic Places.

National Park Service sites within about an hour:

  • Cuyahoga Valley National Park42 miles
  • Perry's Victory and International Peace Memorial45 miles
  • First Ladies National Historic Site57 miles

Read about New London's history on Wikipedia.

Know New London?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Smaller places

  • Rochester, OH160 people, 6 miles
  • Savannah, OH331 people, 8 miles
  • Bailey Lakes, OH347 people, 9 miles
  • Sullivan, OH (unincorporated)1,027 people, 11 miles
  • North Fairfield, OH443 people, 11 miles
  • Shiloh, OH615 people, 13 miles
  • Collins, OH (unincorporated)430 people, 13 miles
  • Cinnamon Lake, OH (unincorporated)933 people, 13 miles

Sources

  1. U.S. Census Bureau, Population Estimates (Vintage 2025)
  2. U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
  3. Federal Housing Finance Agency, House Price Index for counties (all transactions)
  4. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
  6. Centers for Medicare & Medicaid Services, Hospital General Information
  7. National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
  8. National Center for Education Statistics, IPEDS institution directory, 2024
  9. NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
  10. U.S. Geological Survey, 3D Elevation Program
  11. National Park Service, National Register of Historic Places listings
  12. National Park Service, park unit boundaries
  13. USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
  14. U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.