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Towns / North Carolina

Southern Pines, North Carolina

Southern Pines is a small town of about 17,400 people in Moore County, North Carolina. It's growing fast: its population is up 11% since 2020. A typical home costs about 5.1 years of the typical household's income, compared with 4.1 across the U.S. The nearest metro area of about a million people or more, Raleigh, is about 61 miles away as the crow flies.

Boom town

Population
17,357
up 11% since 2020
Typical home, 2020-24
$451,100
Moore County prices up 23% since 2022
Household income
$88,535
U.S.: $80,734
Prices, Pinehurst area
88.3
U.S. average = 100
Emergency room
3 miles
Pinehurst, NC
To Raleigh
61 mi
straight line

The book's checklist

  • Lower cost of livingEveryday prices run 11.7% below the U.S. average in the Pinehurst-Southern Pines metro area.
  • More house for the moneyA typical home costs 5.1 years of the typical household's income here. Across the U.S. it's 4.1.
  • A safer neighborhood66 violent crimes were reported in 2025, about 3.8 per 1,000 people (U.S.: 3.3). Property crime: 20.9 per 1,000 (U.S.: 15.3).
  • Schools in town5 public schools: 3 elementary, 1 middle and 1 high school.
  • A hospital close byFirsthealth Moore Regional Hospital in Pinehurst, about 3 miles away, has the nearest emergency room.
  • Within reach of a big cityRaleigh is about 61 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means Southern Pines meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

What kind of town

Boom town. The population is up 11% since 2020. Growing fast, with rising home values. Watch for chain stores and big apartment complexes: the small-town feel may not last.

The book sorts small towns into six types. These labels come only from the numbers; take the quiz to see which type fits your family.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024
$451,100U.S.: $332,700
Home prices since then
Up 23%Moore County, 2022 to 2025
Typical rent, with utilities
$1,354 a monthU.S.: $1,413
Typical household income
$88,535U.S.: $80,734
Homes owned by the people living in them
57%U.S.: 65%
Typical property tax bill
$2,799 a yearNorth Carolina: $1,896
Homes built before 1940
8%U.S.: 12%
Homes built since 2010
34%U.S.: 11%
Vacation and seasonal homes
3%U.S.: 3%
Everyday prices
88.3U.S. average = 100 (the Pinehurst-Southern Pines metro area)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 23% since 2022. Everyday prices are the government's average for the Pinehurst-Southern Pines metro area, not Southern Pines alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate
17,3572020: 15,706
Median age
38.7 yearsU.S.: 38.9
Age 65 and older
26%U.S.: 17%
Under 18
20%U.S.: 22%
Adults with a bachelor's degree or more
53%U.S.: 36%
Moved here from another county or state in the past year
10%U.S.: 6%
College students
5%share of all residents

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work
Schools, health care and social services (26%); retail (18%); professional and business services (13%)
Unemployment rate
7%U.S.: 5%
Average commute
23 minutesU.S.: 26 minutes
Work from home
14%U.S.: 15%
Below the poverty line
10%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: Firsthealth Moore Regional Hospital, Pinehurst, NC, about 3 miles away. It's a general hospital. Medicare gives it 4 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

5 public schools in Southern Pines, run by Moore County Schools and Moore Montessori Community School.

Colleges in or next to town: Sandhills Community College (1,000 to 4,999 students).

See each school on the federal school search, then check test scores and graduation rates on North Carolina's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet
82%U.S.: 76%
Homes with any internet subscription
92%U.S.: 91%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low
31°F
July average high
90°F
Days 90°F or hotter
55 a year
Nights at or below freezing
62 a year
Rain and melted snow
47.8 inches a year
Snow
1 inches a year
Elevation
509 feet

Weather station: Carthage Wtp (9 miles away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Firsthealth Moore Regional Hospital, Fayetteville, Raleigh.

Moore County is in a metro area of fewer than 250,000 people (USDA rural-urban code 3, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

9 places on the National Register of Historic Places, including Moore County Hunt Lands and Mile-Away Farms and the Southern Pines Historic District.

Read about Southern Pines's history on Wikipedia.

Know Southern Pines?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Smaller places

  • Taylortown, NC701 people, 5 miles
  • Ashley Heights, NC (unincorporated)282 people, 7 miles
  • Cameron, NC270 people, 12 miles
  • Five Points, NC (unincorporated)940 people, 13 miles
  • Jackson Springs, NC (unincorporated)250 people, 13 miles
  • Hoffman, NC426 people, 14 miles

Sources

  1. U.S. Census Bureau, Population Estimates (Vintage 2025)
  2. U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
  3. Federal Housing Finance Agency, House Price Index for counties (all transactions)
  4. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
  6. Centers for Medicare & Medicaid Services, Hospital General Information
  7. National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
  8. National Center for Education Statistics, IPEDS institution directory, 2024
  9. NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
  10. U.S. Geological Survey, 3D Elevation Program
  11. National Park Service, National Register of Historic Places listings
  12. National Park Service, park unit boundaries
  13. USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
  14. U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.