Towns / Missouri

Rolla, Missouri

Rolla is a college town of about 21,000 people in Phelps County, Missouri. It's the county seat. It has grown about 3% since 2020. A typical home costs about 4 years of the typical household's income, compared with 4.1 across the U.S. The nearest metro area of a million people, St. Louis, is about 95 miles away as the crow flies.

College townCounty seat

Population
20,588
up 3.4% since 2020
Typical home, 2020-24
$187,000
Phelps County prices up 21% since 2022
Household income
$46,204
U.S.: $80,734
Prices, rural Missouri
83.9
U.S. average = 100
Emergency room
In town
Phelps County Regional Medical Center
To St. Louis
95 mi
straight line

The book's checklist

  • Lower cost of livingEveryday prices run 16.1% below the U.S. average in the parts of Missouri outside metro areas.
  • More house for the moneyA typical home costs 4 years of the typical household's income here. Across the U.S. it's 4.1.
  • A safer neighborhood76 violent crimes were reported in 2025, about 3.6 per 1,000 people (U.S.: 3.3). Property crime: 22 per 1,000 (U.S.: 15.3).
  • Schools in town6 public schools: 3 elementary, 2 middle and 1 high school.
  • A hospital close byPhelps County Regional Medical Center is in town and has an emergency room.
  • Within reach of a big citySt. Louis is about 95 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means Rolla meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

What kind of town

College town. About 1 in 4 residents is a college student, with Missouri University of Science and Technology in town. Concerts, sports and good food all year, and a big employer that rarely closes. Expect higher home prices close to campus.

The book sorts small towns into six types. These labels come only from the numbers; take the quiz to see which type fits your family.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024
$187,000U.S.: $332,700
Home prices since then
Up 21%Phelps County, 2022 to 2025
Typical rent, with utilities
$789 a monthU.S.: $1,413
Typical household income
$46,204U.S.: $80,734
Homes owned by the people living in them
39%U.S.: 65%
Typical property tax bill
$1,360 a yearMissouri: $1,948
Homes built before 1940
3%U.S.: 12%
Homes built since 2010
14%U.S.: 11%
Vacation and seasonal homes
1%U.S.: 3%
Everyday prices
83.9U.S. average = 100 (the parts of Missouri outside metro areas)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 21% since 2022. Everyday prices are the government's average for the parts of Missouri outside metro areas, not Rolla alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate
20,5882020: 19,912
Median age
28.2 yearsU.S.: 38.9
Age 65 and older
14%U.S.: 17%
Under 18
18%U.S.: 22%
Adults with a bachelor's degree or more
36%U.S.: 36%
Moved here from another county or state in the past year
14%U.S.: 6%
College students
26%share of all residents

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work
Schools, health care and social services (39%); retail (13%); arts, recreation, lodging and restaurants (12%)
Unemployment rate
5%U.S.: 5%
Average commute
14 minutesU.S.: 26 minutes
Work from home
6%U.S.: 15%
Below the poverty line
24%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: Phelps County Regional Medical Center, Rolla, MO, in town. It's a general hospital. Medicare gives it 2 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

6 public schools in Rolla, run by Rolla 31.

Colleges in or next to town: Missouri University of Science and Technology (5,000 to 9,999 students).

See each school on the federal school search, then check test scores and graduation rates on Missouri's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet
74%U.S.: 76%
Homes with any internet subscription
90%U.S.: 91%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low
22°F
July average high
89°F
Days 90°F or hotter
43 a year
Nights at or below freezing
96 a year
Rain and melted snow
47.4 inches a year
Snow
17 inches a year
Elevation
1,101 feet

Weather station: Rolla Missouri S&t (1 mile away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Columbia, St. Louis.

Phelps County is outside any metro area, with 20,000 or more people in its towns, not next to a metro area (USDA rural-urban code 5, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

5 places on the National Register of Historic Places, including the Rolla Ranger Station Historic District.

National Park Service sites within about an hour:

  • Ozark National Scenic Riverways34 miles

Campus life. Check Missouri University of Science and Technology's events calendar for games, concerts and plays open to the public.

Read about Rolla's history on Wikipedia.

Know Rolla?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Smaller places

  • Doolittle, MO565 people, 7 miles
  • Newburg, MO331 people, 8 miles

Sources

  1. U.S. Census Bureau, Population Estimates (Vintage 2025)
  2. U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
  3. Federal Housing Finance Agency, House Price Index for counties (all transactions)
  4. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
  6. Centers for Medicare & Medicaid Services, Hospital General Information
  7. National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
  8. National Center for Education Statistics, IPEDS institution directory, 2024
  9. NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
  10. U.S. Geological Survey, 3D Elevation Program
  11. National Park Service, National Register of Historic Places listings
  12. National Park Service, park unit boundaries
  13. USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
  14. U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.