The book's checklist
- Lower cost of livingEveryday prices run 16.1% below the U.S. average in the parts of Missouri outside metro areas.
- More house for the moneyA typical home costs 2.4 years of the typical household's income here. Across the U.S. it's 4.1.
- A safer neighborhood47 violent crimes were reported in 2025, about 2.8 per 1,000 people (U.S.: 3.3). Property crime: 16 per 1,000 (U.S.: 15.3).
- Schools in town8 public schools: 5 elementary, 1 middle, 1 high school and 1 other.
- A hospital close byHannibal Regional Hospital is in town and has an emergency room.
- Within reach of a big citySt. Louis is about 96 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.
A check means Hannibal meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.
For a lifetime
Homes and money
- Typical home value, as owners valued them in 2020-2024
- $127,700U.S.: $332,700
- Home prices since then
- Up 22%Marion County, 2022 to 2025
- Typical rent, with utilities
- $805 a monthU.S.: $1,413
- Typical household income
- $53,721U.S.: $80,734
- Homes owned by the people living in them
- 62%U.S.: 65%
- Typical property tax bill
- $1,096 a yearMissouri: $1,948
- Homes built before 1940
- 31%U.S.: 12%
- Homes built since 2010
- 5%U.S.: 11%
- Vacation and seasonal homes
- 0%U.S.: 3%
- Everyday prices
- 83.9U.S. average = 100 (the parts of Missouri outside metro areas)
Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 22% since 2022. Everyday prices are the government's average for the parts of Missouri outside metro areas, not Hannibal alone. Check current listings before you budget.
Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.
The people
- Population, 2025 estimate
- 16,8042020: 17,064
- Median age
- 38.5 yearsU.S.: 38.9
- Age 65 and older
- 20%U.S.: 17%
- Under 18
- 23%U.S.: 22%
- Adults with a bachelor's degree or more
- 20%U.S.: 36%
- Moved here from another county or state in the past year
- 5%U.S.: 6%
Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Work
- Biggest lines of work
- Schools, health care and social services (26%); retail (17%); manufacturing (17%)
- Unemployment rate
- 5%U.S.: 5%
- Average commute
- 15 minutesU.S.: 26 minutes
- Work from home
- 6%U.S.: 15%
- Below the poverty line
- 19%U.S.: 12%
Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Health care
Nearest emergency room: Hannibal Regional Hospital, Hannibal, MO, in town. It's a general hospital. Medicare gives it 2 of 5 stars.
Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.
Sources: Centers for Medicare & Medicaid Services, Hospital General Information.
Schools
8 public schools in Hannibal, run by Hannibal 60.
Colleges in or next to town: Hannibal-LaGrange University (under 1,000 students).
See each school on the federal school search, then check test scores and graduation rates on Missouri's school report card.
Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.
Internet
- Homes with cable, fiber or DSL internet
- 74%U.S.: 76%
- Homes with any internet subscription
- 87%U.S.: 91%
Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.
Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.
Weather
- January average low
- 18°F
- July average high
- 86°F
- Days 90°F or hotter
- 24 a year
- Nights at or below freezing
- 114 a year
- Rain and melted snow
- 38.5 inches a year
- Snow
- 12 inches a year
- Elevation
- 637 feet
Weather stations: Hannibal Wtr Wks (1 mile away) and Palmyra (8 miles away, rain and snow). Averages for 1991 to 2020.
Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.
Getting around
Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Columbia, St. Louis.
Marion County is outside any metro area, with 5,000 to 20,000 people in its towns, not next to a metro area (USDA rural-urban code 7, on a scale where 1 is the biggest metro areas and 9 the most rural counties).
For a day
35 places on the National Register of Historic Places, including Mark Twain Boyhood Home, the Broadway District, the Central Park Historic District and the Ilasco Historic District. One is a National Historic Landmark, the country's highest honor for a historic place.
National Park Service sites within about an hour:
- New Philadelphia National Historic Site23 miles
Campus life. Check Hannibal-LaGrange University's events calendar for games, concerts and plays open to the public.
Read about Hannibal's history on Wikipedia.
Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.
Nearby
Straight-line miles.
Small towns
- Palmyra, MO3,600 people, 9 miles
- Quincy, IL39,000 people, 15 miles
- Monroe City, MO2,700 people, 18 miles
- Barry, IL1,200 people, 19 miles
- Louisiana, MO3,200 people, 26 miles
- Bowling Green, MO4,500 people, 27 miles
Smaller places
- Rensselaer, MO249 people, 8 miles
- New London, MO981 people, 9 miles
- Hull, IL376 people, 10 miles
- Payson, IL994 people, 11 miles
- Plainville, IL260 people, 12 miles
- Kinderhook, IL188 people, 13 miles
Sources
- U.S. Census Bureau, Population Estimates (Vintage 2025)
- U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
- Federal Housing Finance Agency, House Price Index for counties (all transactions)
- U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
- FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
- Centers for Medicare & Medicaid Services, Hospital General Information
- National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
- National Center for Education Statistics, IPEDS institution directory, 2024
- NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
- U.S. Geological Survey, 3D Elevation Program
- National Park Service, National Register of Historic Places listings
- National Park Service, park unit boundaries
- USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
- U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas
Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.