Living in Bowling Green, Missouri: homes, schools and costs

The book's checklist

Lower cost of livingEveryday prices run 16.1% below the U.S. average in the parts of Missouri outside metro areas.
More house for the moneyA typical home costs 2.4 years of the typical household's income here. Across the U.S. it's 4.1.
A safer neighborhoodThe FBI has no 2025 figures for Bowling Green itself. Many small towns are patrolled by the county sheriff, so call the sheriff's office and ask what calls they get most.
Schools in town3 public schools: 1 elementary, 1 middle and 1 high school.
A hospital close byPike County Memorial Hospital in Louisiana, about 10 miles away, has the nearest emergency room.
Within reach of a big citySt. Louis is about 71 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means Bowling Green meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

What kind of town

Boom town. The population is up 12% since 2020. Growing fast, with rising home values. Watch for chain stores and big apartment complexes: the small-town feel may not last.

The book sorts small towns into six types. These labels come only from the numbers; take the quiz to see which type fits your family.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024: $128,800U.S.: $332,700
Home prices since then: Up 20%Pike County, 2022 to 2025
Typical rent, with utilities: $800 a monthU.S.: $1,413
Typical household income: $53,295U.S.: $80,734
Homes owned by the people living in them: 52%U.S.: 65%
Typical property tax bill: $782 a yearMissouri: $1,948
Homes built before 1940: 10%U.S.: 12%
Homes built since 2010: 8%U.S.: 11%
Vacation and seasonal homes: 0%U.S.: 3%
Everyday prices: 83.9U.S. average = 100 (the parts of Missouri outside metro areas)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 20% since 2022. Everyday prices are the government's average for the parts of Missouri outside metro areas, not Bowling Green alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate: 4,4722020: 4,003
Median age: 35.7 yearsU.S.: 38.9
Age 65 and older: 15%U.S.: 17%
Under 18: 22%U.S.: 22%
Adults with a bachelor's degree or more: 10%U.S.: 36%
Moved here from another county or state in the past year: 8%U.S.: 6%

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work: Schools, health care and social services (19%); government (15%); retail (14%)
Unemployment rate: 6%U.S.: 5%
Average commute: 24 minutesU.S.: 26 minutes
Work from home: 6%U.S.: 15%
Below the poverty line: 26%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: Pike County Memorial Hospital, Louisiana, MO, about 10 miles away. It's a critical access hospital (a small rural hospital with 25 or fewer beds). Medicare hasn't given it a star rating.

Nearest general hospital: Hannibal Regional Hospital, Hannibal, MO, about 27 miles away. Medicare gives it 2 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

3 public schools in Bowling Green, run by Bowling Green R-I.

See each school on the federal school search, then check test scores and graduation rates on Missouri's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet: 80%U.S.: 76%
Homes with any internet subscription: 91%U.S.: 91%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low: 18°F
July average high: 86°F
Days 90°F or hotter: 29 a year
Nights at or below freezing: 117 a year
Rain and melted snow: 40.6 inches a year
Snow: 16 inches a year
Elevation: 888 feet

Weather station: Bowling Green 1 E (2 miles away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Pike County Memorial HospitalEmergency room10

O'Fallon, MOCity of 96,00047

St. Louis, MOMetro of 2.8 million71

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Pike County Memorial Hospital, O'Fallon, St. Louis.

Pike County is outside any metro area, with fewer than 5,000 people in its towns, next to a metro area (USDA rural-urban code 8, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

1 place on the National Register of Historic Places, including the James Beauchamp Clark House. One is a National Historic Landmark, the country's highest honor for a historic place.

National Park Service sites within about an hour:

New Philadelphia National Historic Site27 miles

Read about Bowling Green's history on Wikipedia.

Know Bowling Green?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Louisiana, MO3,200 people, 10 miles
Vandalia, MO3,000 people, 16 miles
Elsberry, MO2,100 people, 25 miles
Barry, IL1,200 people, 26 miles
Wellsville, MO1,000 people, 27 miles
Hannibal, MO16,800 people, 27 miles

Smaller places

Curryville, MO201 people, 7 miles
Frankford, MO337 people, 12 miles
Eolia, MO482 people, 13 miles

Sources

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.