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Ruston, Louisiana

Ruston is a college town of about 22,000 people in Lincoln Parish, Louisiana. It's the county seat. Its population has held about steady since 2020. A typical home costs about 7.2 years of the typical household's income, compared with 4.1 across the U.S. The nearest metro area of about a million people or more, New Orleans, is about 234 miles away as the crow flies.

College townCounty seat

Population
22,397
up 1.1% since 2020
Typical home, 2020-24
$225,300
Lincoln Parish prices up 13% since 2022
Household income
$31,120
U.S.: $80,734
Prices, rural Louisiana
82.5
U.S. average = 100
Emergency room
In town
Northern Louisiana Medical Center
To New Orleans
234 mi
straight line

The book's checklist

  • Lower cost of livingEveryday prices run 17.5% below the U.S. average in the parts of Louisiana outside metro areas.
  • More house for the moneyA typical home costs 7.2 years of the typical household's income here. Across the U.S. it's 4.1.
  • A safer neighborhood64 violent crimes were reported in 2025, about 2.9 per 1,000 people (U.S.: 3.3). Property crime: 35 per 1,000 (U.S.: 15.3).
  • Schools in town8 public schools: 5 elementary, 2 middle and 1 high school.
  • A hospital close byNorthern Louisiana Medical Center is in town and has an emergency room.
  • Within reach of a big cityNew Orleans is about 234 miles away as the crow flies. The book suggests staying within about 60 miles if you'll miss big-city sports, concerts and theater.

A check means Ruston meets the rule of thumb from Frank and Dave's book. An empty box isn't a deal breaker: it's something to weigh for your family. A question mark means there isn't enough data.

What kind of town

College town. About 30% of residents are college students, with Louisiana Tech University in town. Concerts, sports and good food all year, and a big employer that rarely closes. Expect higher home prices close to campus.

The book sorts small towns into six types. These labels come only from the numbers; take the quiz to see which type fits your family.

For a lifetime

Homes and money

Typical home value, as owners valued them in 2020-2024
$225,300U.S.: $332,700
Home prices since then
Up 13%Lincoln Parish, 2022 to 2025
Typical rent, with utilities
$816 a monthU.S.: $1,413
Typical household income
$31,120U.S.: $80,734
Homes owned by the people living in them
36%U.S.: 65%
Typical property tax bill
$1,110 a yearLouisiana: $1,180
Homes built before 1940
1%U.S.: 12%
Homes built since 2010
13%U.S.: 11%
Vacation and seasonal homes
0%U.S.: 3%
Everyday prices
82.5U.S. average = 100 (the parts of Louisiana outside metro areas)

Home values and rents are what households told the Census Bureau across 2020 to 2024, so they trail today's market: county prices have moved up 13% since 2022. Everyday prices are the government's average for the parts of Louisiana outside metro areas, not Ruston alone. Check current listings before you budget.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates; Federal Housing Finance Agency, House Price Index for counties (all transactions); U.S. Bureau of Economic Analysis, Regional Price Parities, 2024.

The people

Population, 2025 estimate
22,3972020: 22,151
Median age
24.3 yearsU.S.: 38.9
Age 65 and older
12%U.S.: 17%
Under 18
14%U.S.: 22%
Adults with a bachelor's degree or more
40%U.S.: 36%
Moved here from another county or state in the past year
7%U.S.: 6%
College students
30%share of all residents

Sources: U.S. Census Bureau, Population Estimates (Vintage 2025); U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Work

Biggest lines of work
Schools, health care and social services (37%); retail (15%); arts, recreation, lodging and restaurants (9%)
Unemployment rate
3%U.S.: 5%
Average commute
15 minutesU.S.: 26 minutes
Work from home
15%U.S.: 15%
Below the poverty line
40%U.S.: 12%

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Health care

Nearest emergency room: Northern Louisiana Medical Center, Ruston, LA, in town. It's a general hospital. Medicare gives it 2 of 5 stars.

Look up doctors, clinics and the hospitals themselves on Medicare's Care Compare. Ask where the most serious cases are sent.

Sources: Centers for Medicare & Medicaid Services, Hospital General Information.

Schools

8 public schools in Ruston, run by Lincoln Parish.

Colleges in or next to town: Louisiana Tech University (10,000 to 19,999 students).

See each school on the federal school search, then check test scores and graduation rates on Louisiana's school report card.

Sources: National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal); National Center for Education Statistics, IPEDS institution directory, 2024.

Internet

Homes with cable, fiber or DSL internet
62%U.S.: 76%
Homes with any internet subscription
85%U.S.: 91%

Before you buy, look up the address on the FCC's National Broadband Map to see which providers serve it.

Sources: U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates.

Weather

January average low
35°F
July average high
92°F
Days 90°F or hotter
85 a year
Nights at or below freezing
46 a year
Rain and melted snow
55.6 inches a year
Snow
0 inches a year
Elevation
296 feet

Weather station: Ruston La Tech (2 miles away). Averages for 1991 to 2020.

Sources: NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020; U.S. Geological Survey, 3D Elevation Program.

Getting around

Straight-line miles. The road is always longer, and as the book says, an interstate at 70 is a different trip from a farm road at 45. Check the real drive: Bossier City, New Orleans.

Lincoln Parish is outside any metro area, with 20,000 or more people in its towns, next to a metro area (USDA rural-urban code 4, on a scale where 1 is the biggest metro areas and 9 the most rural counties).

For a day

23 places on the National Register of Historic Places, including the Downtown Ruston Historic District.

Campus life. Check Louisiana Tech University's events calendar for games, concerts and plays open to the public.

Read about Ruston's history on Wikipedia.

Know Ruston?

Tell us what a visitor shouldn't miss, and what living there is really like. Write to Main Street at mainstreet@smalltownguide.com. The best notes from people who know the town will be added here.

Nearby

Straight-line miles.

Small towns

Smaller places

  • Vienna, LA475 people, 5 miles
  • Simsboro, LA805 people, 9 miles
  • Dubach, LA899 people, 12 miles
  • Quitman, LA174 people, 13 miles
  • Downsville, LA113 people, 14 miles

Sources

  1. U.S. Census Bureau, Population Estimates (Vintage 2025)
  2. U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
  3. Federal Housing Finance Agency, House Price Index for counties (all transactions)
  4. U.S. Bureau of Economic Analysis, Regional Price Parities, 2024
  5. FBI, Crime in the United States, Table 8 (offenses known to law enforcement by city)
  6. Centers for Medicare & Medicaid Services, Hospital General Information
  7. National Center for Education Statistics, Common Core of Data, 2023-24 (via the Urban Institute Education Data Portal)
  8. National Center for Education Statistics, IPEDS institution directory, 2024
  9. NOAA National Centers for Environmental Information, U.S. Climate Normals 1991-2020
  10. U.S. Geological Survey, 3D Elevation Program
  11. National Park Service, National Register of Historic Places listings
  12. National Park Service, park unit boundaries
  13. USDA Economic Research Service, Rural-Urban Continuum Codes, 2023
  14. U.S. Census Bureau, 2025 Gazetteer files and 2020 urban areas

Census survey figures are estimates with a margin of error; we leave out any figure whose margin is too wide to be useful. Data last gathered October 5, 2026. See something wrong? Write to mainstreet@smalltownguide.com.